USA : New York welcomes Armstrong's Livestrong brand apparel
Source: fibre2fashion Date: 2007-10-12
New York welcomed Lance Armstrong yesterday. He came to take part in the run ahead of upcoming marathon and thereby took the opportunity to promote his new line of apparels - Livestrong brand.
A major portion of the proceeds from the sale of shirts, shorts, shoes and such other wares will go to the Lance Armstrong Foundation. Besides, all the apparels will unmistakably carry the yellow Livestrong logo that has a brand image in the market.
Armstrong is enthralled to find Nike lending support for his charity. He will also be running his second consecutive marathon in New York next month.
